The Relationship Between Social Media and SEO

The Relationship Between Social Media and SEO 1

Over the years, the relationship between social media and SEO has been widely debated. Some say that social media has no impact on SEO, while others believe that it is, in fact, a key ranking factor. According to Google, their search engine algorithms do not take social media factors into consideration when determining website rankings.

However, signals coming from your social media accounts can contribute to your overall viability and exposure online. So, whether you’re promoting an online casino on an eCommerce store, both your SEO and social media marketing can benefit from each other. With that in mind, let’s have a look at the relationship between social media and SEO.

How social media can affect your search engine rankings

At least directly, social media can’t have a significant impact on your search engine rankings. The more active you are on social media, the more likely your content is to be shared, which will result in more exposure and organic traffic for your website. This can positively impact your website rankings, but signals related to activities solely on social media, such as likes, shares, comments etc. are not directly contributing to your website’s rankings.

What is the impact of social media on your search engine rankings?

Social media signals, such as the number of likes, shares, and comments a piece of content receives, are not taken into account by major search engines when determining website or content ranking. This only contributes to your overall social media presence and brand awareness. However, your social media content that’s shared on other reputable blogs or websites does contribute to your SEO, especially when quality backlinks are involved.

The benefits of social media for SEO

There are many benefits of social media for SEO. Social media can help you to build relationships with potential and current customers, which can lead to increased traffic and conversions. Additionally, social media can help build brand awareness and create a more favorable brand image.

Finally, social media can also help you connect with influencers who can promote your content and help you to reach a wider audience. Therefore, social media may not contribute directly to your SEO, but it does create opportunities for your SEO efforts to flourish and opportunities to take advantage of your presence on these platforms to eventually boost your rankings.


Although not directly correlated, social media and SEO complement each other rather well. Therefore, by leveraging the potential of both, you can eventually boost your rankings on search engines.