The Relationship Between Social Media and SEO

Over the years, the relationship between social media and SEO has been widely debated. Some say that social media has no impact on SEO, while others believe that it is, in fact, a key ranking factor. Google says their search engine algorithms do not consider social media factors when determining website rankings. However, signals from your social media accounts can contribute to your overall viability and exposure online. So, whether you’re promoting an online casino on an eCommerce store, your SEO and social media marketing can benefit from each other. With that in mind, let’s examine the relationship between social media and SEO.

How social media can affect your search engine rankings

At least directly, social media can’t significantly impact your search engine rankings. The more active you are on social media, the more likely your content will be shared, resulting in more exposure and organic traffic for your website. This can positively impact your website rankings, but signals related to activities solely on social media, such as likes, shares, comments, etc., do not directly contribute to your website’s rankings.

What is the impact of social media on your search engine rankings?

Social media signals, such as the number of likes, shares, and comments a piece of content receives, are not considered by major search engines when determining website or content ranking. This only contributes to your overall social media presence and brand awareness. However, your social media content shared on other reputable blogs or websites contributes to your SEO, especially when quality backlinks are involved.

The benefits of social media for SEO

There are many benefits of social media for SEO. Social media can help you build relationships with potential and current customers, leading to increased traffic and conversions. Additionally, social media can help build brand awareness and create a more favorable brand image.

Finally, social media can also help you connect with influencers who can promote your content and help you to reach a wider audience. Therefore, social media may not contribute directly to your SEO. Still, it creates opportunities for your SEO efforts to flourish and to take advantage of your presence on these platforms to eventually boost your rankings. Although not directly correlated, social media and SEO complement each other. Therefore, by leveraging the potential of both, you can subsequently increase your rankings on search engines.