The united states’ largest luxury carmaker Mercedes-Benz has announced a fundamental transition in its retail enterprise in India.
The agency stated that it’s miles moving to the futuristic and more client-centric ‘direct to consumer’ version, referred to as ‘Retail of the Future’ (ROTF). According to this new commercial enterprise model, Mercedes-Benz India will very own the complete inventory of automobiles, sell them via appointed Franchise Partners, invoice the brand new automobiles to the clients at once, manner the order and satisfy them, providing one transparent price and shopping experience for customers.
The employer has added for the first time in India an innovative ‘direct to customer sales model, providing a higher luxurious buying experience to customers.
Termed ‘Retail of the Future’ (ROTF), the Direct to Customer (D2C) model is a win-win scenario for customers, Mercedes-Benz Franchise Partners, and MB India, says the enterprise.
ROTF might be applicable for new car income. Separate enterprise lines such as Customer Service, Pre-Owned vehicles, and allied corporations remain unchanged. ROTF will be carried out in India from Q4 2021 onwards
All Franchise Partners of MB India have collaborated in implementing ‘ROTF’ in India, sharing the enterprise’s ‘consumer centric’ outlook and co-creating a destiny prepared enterprise model, Mercedes India stated.