The Lifestyles Interview with Luxasia founder Patrick Chong: Beauty is that this man’s world

Mr Patrick Chong, founder and leader government officer of fragrance and cosmetics distributor Luxasia, is the whole thing and not anything you’ll imagine a Splendor enterprise CEO to be.

As the person at the back of the local retail of a number of the largest Beauty manufacturers – from Guerlain and La Prairie to Burberry and Bvlgari – it’s far unsurprising that the diminutive guy appears an awful lot greater younger than his years, which after a few prodding, he famous to be someplace “in the 60s”.

As a person who has spent the past 30 years building a presence in an enterprise that promotes youth, glamour and Beauty, he absolutely walks the speak in his sharp fit and together with his crisp speech.

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Mr Patrick Chong has built an empire with operations in 11 markets in the location.
Mr Patrick Chong has constructed an empire with operations in eleven markets inside the region. Picture: DIOS VINCOY JR FOR THE STRAITS Instances
Luxasia founder and CEO Patrick Chong has spent the final three many years in the Beauty enterprise whilst all he desired become to be a pilot
Aug 8, 2016, 5:00 am SGT
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Ankita Varma

Mr Patrick Chong, founder and leader govt officer of perfume and cosmetics distributor Luxasia, is everything and not anything you will imagine a Beauty enterprise CEO to be.

As the person in the back of the regional retail of a number of the biggest Beauty manufacturers – from Guerlain and La Prairie to Burberry and Bvlgari – it’s miles unsurprising that the diminutive man looks a lot extra youthful than his years, which after a few prodding, he exhibits to be someplace “in the 60s”.

As a person who has spent the past 30 years constructing a presence in an industry that promotes teenagers, glamour and Splendor, he undoubtedly walks the speak in his sharp fit and along with his crisp speech.

However lest you be involved that he would possibly have the consequent stuffy airs of a head honcho, he fast proves to be something However. Right off the bat, there aren’t any formalities. In preference to well mannered small talk, the communique kicks off along with his love of golf and segues into his latest adventures in Penang, spent looking down the pleasant durians.

In lots of approaches, evidently unexpected human beings is Mr Chong’s strong point. In any case, despite being a man in what is generally considered a female’s international, he has built an empire inside the Beauty industry thru Luxasia, which this 12 months celebrates 3 many years and operates in eleven markets regionally – Singapore, Malaysia, Taiwan, Hong Kong, China, India, Indonesia, the Philippines, Thailand, Vietnam and Myanmar.

I’ve always considered myself a spontaneous person and am always prepared to try new matters. It’s something I try to instil in my team of workers as properly – you need to be quick to confess failures, However you shouldn’t let the fear of failure hold you again from giving new thoughts a shot.

MR PATRICK CHONG on the secret to

From its first decade spent just distributing fragrances, the enterprise has developed in a manner that has surprised industry players and clients too.

Today, the organization no longer handiest distributes cosmetics and expert salon merchandise, However also has a retail arm in the Escentials shops, has signed joint ventures with the likes of the perfume and Splendor arm of French luxurious conglomerate Moet Hennessy Louis Vuitton (LVMH) and has invested in Splendor technology begin-united states of americasuch as Vanitee, a local app that unearths and books Splendor offerings for customers.

But perhaps the most sudden aspect about Mr Chong’s adventure is his “very a lot unintentional” foray into the arena of Splendor – one he says might have by no means passed off if now not for a serendipitous switcheroo during his first day on the activity at British trading firm Inchcape.
Mr Chong had not supposed to paintings in perfumes and cosmetics, a place that few men ventured into again in 1977, the year he commenced running.

In reality, the Anglo-Chinese School boy had no longer desired to have a traditional workplace activity at all, having long harboured goals of turning into a commercial pilot .

“I had so desperately wanted to be a pilot, I used to charter planes from Singapore to Malaysia and Thailand while I used to be a student at the College of Singapore, in which I used to be analyzing arts,” he recollects. “Returned then, all I wanted become to chalk up the flying hours I had to come to be a pilot sooner or later.”

Tons to his dismay, those dreams were shot down when he realised put up commencement that the national service coverage on the time dictated that it become not feasible to emerge as a business pilot without completing national carrier.

Left with no other alternative, he despatched out a hundred and fifty letters for all way of jobs in banking, trading and marketing and ended up receiving only gives. He opted for the one which paid more – an advertising executive role at Inchcape, where he turned into imagined covering its portfolio of wines and spirits.

But on his first day, his boss knowledgeable him that an incumbent leaving the fragrances and cosmetics arm meant Mr Chong would be assigned there as an alternative.

“Thirty years on and with the benefit of hindsight, I’m able to say that I really have no regrets,” he says with amusing. “It would were unintended on the begin, But if I needed to do matters all over again, I might pick the Beauty industry as my first alternative.”

His fulfillment is in all likelihood the end result of his infinitely curious nature, a trait he says he had as a baby.

The youngest of 5 brothers and an followed sister, he had a comfortable childhood, growing up in the spacious quarters of the police station on Seaside Avenue, where his father worked as a senior police officer. His mom become a nursing sister.

“I’d describe myself as a median scholar, probably due to the fact I was as an alternative easily distracted,” he says. “But despite the fact that I wasn’t very interested by College, I loved learning as a whole. I was actually an infant who became extremely inquisitive and whilst something piqued my curiosity, I’d preserve asking questions until I had learnt the lot approximately it.”

It became the ones traits that served him well for the duration of his 21/2 years at Inchcape, where he made the exceptional of his new posting – continuously capturing inquiries to his colleagues, bosses and customers to try to research the internal workings of the Beauty distribution exchange.

Accidental foray into Splendor biz

For the first time in his Existence, he used Splendor products himself, beginning with a routine of cleaning, toning and moisturising so he could apprehend first-hand the benefits of Splendor merchandise.

“It changed into my initiation into the commercial enterprise – except turning into an recommend for the actual merchandise, I used to be additionally in no way shy to ask questions and reconfirm solutions whenever I had doubts. I quick saw the opportunities the industry had and that became something that excited me from the start.”

One of the possibilities the forward-thinker noticed inside the Beauty business early on changed into regionalisation – the concept that one business enterprise ought to distribute a Beauty logo in multiple is of an on the same time.

He harboured goals of dispensing, launching and advertising manufacturers in no longer the handiest Singapore, However additionally Malaysia and Indonesia, which on the time became the most important market in Asia.