The Lifestyles Interview with Luxasia founder Patrick Chong: Beauty is that this man’s world

Mr. Patrick Chong, founder and leader government officer of fragrance and cosmetics distributor Luxasia, is the whole thing and not anything you’ll imagine a Splendor enterprise CEO to be.

As the person at the back of the local retail of a number of the largest Beauty manufacturers – from Guerlain and La Prairie to Burberry and Bvlgari – it’s far unsurprising that the diminutive guy appears an awful lot greater younger than his years, which after a few prodding, he famous for being someplace “in the 60s”.

As a person who has spent the past 30 years building a presence in an enterprise that promotes youth, glamour, and Beauty, he absolutely walks the speak in his sharp fit and together with his crisp speech.

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Mr. Patrick Chong has built an empire with operations in 11 markets in the location.
Mr. Patrick Chong has constructed an empire with operations in eleven markets inside the region. Picture: DIOS VINCOY JR FOR THE STRAITS Instances
Luxasia founder and CEO Patrick Chong have spent the final three years in the Beauty enterprise whilst all he desired become a pilot.

Mr. Patrick Chong, founder and leader govt officer of perfume and cosmetics distributor Luxasia, is everything and not anything you will imagine a Beauty enterprise CEO.

As the person in the back of the regional retail of a number of the biggest Beauty manufacturers – from Guerlain and La Prairie to Burberry and Bvlgari – it’s miles unsurprising that the diminutive man looks a lot extra youthful than his years, which after a few prodding, he exhibits to be someplace “in the 60s”.

As a person who has spent the past 30 years constructing a presence in an industry that promotes teenagers, glamour, and Splendor, he undoubtedly walks the speak in his sharp fit and along with his crisp speech.

However, lest you be involved that he would possibly have the consequent stuffy airs of a head honcho, he fast proves to be something, However. Right off the bat, there aren’t any formalities. In preference to well-mannered small talk, the communique kicks off along with his love of golf and segues into his latest adventures in Penang, spent looking down the pleasant durians.

In lots of approaches, evidently unexpected human beings are Mr. Chong’s strong point. In any case, despite being a man in what is generally considered a female’s international, he has built an empire inside the Beauty industry thru Luxasia, which this 12 months celebrate 3 many years and operates in eleven markets regionally – Singapore, Malaysia, Taiwan, Hong Kong, China, India, Indonesia, the Philippines, Thailand, Vietnam, and Myanmar.

I’ve always considered myself a spontaneous person and am always prepared to try new matters. I try to instill in my team of workers as properly – you need to be quick to confess failures. However, you shouldn’t let the fear of failure hold you again from giving new thoughts a shot.

MR PATRICK CHONG on the secret to

From its first decade spent just distributing fragrances, the enterprise has developed in a manner that has surprised industry players and clients too.

Today, the organization no longer handiest distributes cosmetics and expert salon merchandise; however also has a retail arm in the Escentials shops, has signed joint ventures with the likes of the perfume and Splendor arm of French luxurious conglomerate Moet Hennessy Louis Vuitton (LVMH), and has invested in Splendor technology begin-united states of America such as Vanitee, a local app that unearths and books Splendor offerings for customers.

But perhaps the most sudden aspect about Mr. Chong’s adventure is his “very a lot unintentional” foray into the arena of Splendor – one he might have by no means passed off if now not for a serendipitous switcheroo during his first day on the activity at British trading firm Inchcape.


Mr. Chong had not supposed to paintings in perfumes and cosmetics, a place that few men ventured into again in 1977, the year he commenced running.

In reality, the Anglo-Chinese Schoolboy had no longer desired to have a traditional workplace activity at all, having long harbored goals of turning into a commercial pilot.

“I had so desperately wanted to be a pilot; I used to charter planes from Singapore to Malaysia and Thailand while I used to be a student at the College of Singapore, in which I used to be analyzing arts,” he recollects. “Returned then, all I wanted become to chalk up the flying hours I had to come to be a pilot sooner or later.”

Tons to his dismay, those dreams were shot down when he realized commencement that the national service coverage on time dictated that it became not feasible to emerge as a business pilot without completing a national carrier.

Left with no other alternative, he despatched out a hundred and fifty letters for all ways of jobs in banking, trading, and marketing and ended up receiving only gives. He opted for the one who paid more – an advertising executive role at Inchcape, where he turned into imagined covering its portfolio of wines and spirits.

But on his first day, his boss knowledgeable him that an incumbent leaving the fragrances and cosmetics arm meant Mr. Chong would be assigned there as an alternative.

“Thirty years on and with the benefit of hindsight, I’m able to say that I really have no regrets,” he says with amusing. “It would be unintended in the begin, But if I needed to do matters all over again, I might pick the Beauty industry as my first alternative.”

His fulfillment is, in all likelihood, the end result of his infinitely curious nature, a trait he says he had as a baby.

The youngest of 5 brothers and a followed sister, he had a comfortable childhood, growing up in the spacious quarters of the police station on Seaside Avenue, where his father worked as a senior police officer. His mom becomes a nursing sister.

“I’d describe myself as a median scholar, probably due to the fact I was as an alternative easily distracted,” he says. “But even though I wasn’t very interested in College, I loved learning as a whole. I was actually an infant who became extremely inquisitive, and whilst something piqued my curiosity, I’d preserve asking questions until I had learnt the lot approximately it.”