Story Highlights
New parent enterprise NEVS misplaced the license to apply Saab Brand call and brand
Saab was bought with the aid of NEVS in 2012 after going bankrupt
Saab’s records date back to 1945, while its first vehicle rolled out in 1949
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The ultimate hopes of Swedish vehicle maker Saab ever coming round again can now using absolutely laid to relaxation, as parent corporation Countrywide Electric powered Car Sweden (NEVS) has confirmed that it will no longer be the usage of the Logo name for its future range of automobiles. The assertion Formally ends the Swedish Brand’s run in the marketplace after dealing with a financial disaster in 2011. The Saab moniker will now Get replaced with the aid of ‘NEVS,’ showed the company.
National Electric Car Sweden, a Swedish-Chinese language consortium, obtained most of Saab’s assets and subsidiaries, including Saab Car Powertrain AB and Saab Vehicle Equipment AB and the Saab production facility Trollhattan, Sweden, after the automaker’s financial ruin. But, the rights to the Saab Logo and its griffin emblem have been owned by way of a separate protection company regarded also referred to as Saab, in addition to truck manufacturer Scania. NEVS was to start with allowed to apply the Saab Logo sans the griffin logo, but misplaced the right to the same when its own budget took a hit lower back in 2014. That becomes the closing ray of hope for the Logo to ever return to its glory.
NEVS could be producing Electric powered automobiles underpinned through the Saab nine-3 sedan platform
Commenting on the use of the NEVS moniker, Mathias Bergman, President, NEVS, said, “With sincere recognize to our history and history, we need to be recognized as ourselves – A sustainable mobility answers company who are dedicated to the surroundings with a centered boom plan with its very own Brand as a cornerstone.”
NEVS will now be sticking to its plan for Saab, growing sustainable mobility with its future lineup of automobiles. The business enterprise can use the nine-3 sedan platform to underpin its upcoming Electric vehicles that are anticipated to commence production in 2017, with China being one of the first markets to get them. The re-badged nine-3s can be produced on the Trollhattan facility in Sweden. However, production will subsequently move to China later in the timeline. NEVS is asking China for its international expansion plans and says to have signed strategic agreements with Panda New Energy to deliver 1,50,000 Electric motors and 1,00,000 Electric business automobiles.
The Saab 9-3 sedan changed into in brief produced after being owned via NEVS.
At the same time as the Logo by no means made it to the Indian market, Saab has been a cult Emblem in Europe amongst other places. It has become the sportier Swedish vehicle maker in comparison to Volvo. The company traced its roots lower back to 1945, while the Saab defense firm (based in 1937) entered the car-making enterprise. The automaker’s first prototype changed into the Usa that became found out in 1946, at the same time as the first road-going version ‘ninety-two’ made it to dealerships in 1949.
Preferred Vehicles obtained 50 in line with cent possession inside the organization in 1989 and then exercised its choice to take complete ownership in 2000. But, because of its monetary grievances in the past due 2000s, GM offered the Swedish automobile Brand to Spyker automobiles in 2010. After suffering to avoid bankruptcy, Saab changed into rescued with the aid of the then newly fashioned NEVS, which misplaced the license to apply the Saab nameplate at the motors in 2014, following its very own monetary problems. There were additional rumors of Mahindra buying Saab at one point, but not anything materialised.
