Modern Trends in Sports Administration and Management

One of the foremost factors militating towards the development of sports in Nigeria these days is the loss of powerful control. Loads of answers are being proffered via involved and patriotic Nigerians each day to bail us out the quagmire. Certainly one of such solutions is this article entitled “Modern Traits in sports activities Administration and management”. It’s far written by way of Dr. Joseph Awoyinfa, a lecturer in the Department of Human Kinetics and Fitness Schooling, School of Training, College of Lagos, Nigeria; a researcher and academic representative. I was the person invited to the author and the University to check the book while it was supplied to the general public on December four, 2008 in Nigeria.

In keeping with Awoyinfa, It’s far a truism everywhere in the global that sport is now a reference problem that may be not noted at various sectors of the financial system and spheres of life. the author adds that this text thus takes a critical look at topical issues in sports Management and control, living on theories and principles of Cutting-edge Trends in sports Administration and management consisting of management, enterprise, planning, motivation, and many others.

The textual content includes 16 chapters. Bankruptcy one is christened “the idea of sports control”.


Right here, Awoyinfa says management is a concept that implies various things to one-of-a-kind human beings at distinct instances, therefore main to its multiplicity of definitions. He explains that control has been variously described as an art, a technology, someone or human beings, an area and a technique.

This writer expatriates that as an art, sports activities control is all approximately sporting out sports organizational functions and duties via humans; at the same time as-as a science, sports management is about organizing sports activities philosophy, laws, theories, ideas, approaches, and practices. As an enterprise, In keeping with him, sports activities control is defined as a way of creating formal systems and an establishment based totally on an undertaking, objectives, goals, features and obligations.

Awoyinfa says as someone or organization of human beings, sports management can also confer with the top alone or to all the senior workforce, committee, etc.; even as-is a discipline, management is a subject of taking a look at with diverse topics and subjects. the author illuminates that sports activities management as a technique is set a systematic way of doing things. Awoyinfa highlights management capabilities in sports activities Management as planning, organizing, staffing, directing/leading, controlling, coordination, budgeting, and evaluation. On whom a sports activities manager is, this author educates that a sports activities manager is all people at any stage of game company who directs
the efforts of different people closer to the fulfillment of organizational goals game-clever.


Bankruptcy is primarily based on the subject rely on evolution and Developments of sports activities control concept. Right here, Awoyinfa discloses that the development of mind on sports activities management dates returned to the times whilst humans first tried to perform desires by way of running collectively in a collection. In his words, “There has been critical thinking and theorizing about coping with a few years earlier than the sunrise of the 20th (20th) century, which marked the beginning of Cutting-edge sports activities management idea. fundamental efforts to broaden theories and concepts of sports management commenced from the early 20th (20th) century with the work of Frederick Taylor and Henri Fayol. The commercial revolution of the 19th (19th) century possibly supplied the climate for this very extreme theorizing.”

Awoyinfa provides that since the turn of the twentieth century, writers on sports management and commercial enterprise idea had been propounding one of a kind theories approximately a way to manage paintings and personnel more effectively and successfully. This writer educates that the three fundamental schools of management thought are: the classical; the human behavioral; and the integrative. Awoyinfa additionally highlights early sports activities control theorists; ideas and traits of medical control; appraisal of the medical management idea, and so on., on this Bankruptcy.

Bankruptcy three is thematically labeled “principles of sports activities control”.


on this Chapter, the educational representative explains that sports activities ideas are the fundamental legal guidelines on which the exercise of sports management is constructed. He provides that control principles ought to, therefore, be based totally on widespread phrases for them to be relevant inside game enterprises of various sizes and character. “Modern sports activities managers and administrators are anticipated which will pick out and use suitable ideas that are applicable to precise situations. This is because no unmarried precept can fit all administrative situations,” submits Awoyinfa.

He says the fundamental standards of sports activities are the ones applicable to all sports activities corporations and because of their widespread acceptability, they may be every so often called “normal ideas of sports activities management”. This creator expatriates that some of these ideas are: responsibility; delegation of authority and conversation. As regards humanitarian concepts of sports activities control, Awoyinfa identifies those as democracy, justice, human relations, sympathy, empathy, attention, and humility.

In Chapter four based on the idea of behavioral and motivational theories in the sports organization, the writer says humans are specific creatures as they behave in a different way under exceptional conditions and are in the main difficult to expect. Awoyinfa stresses that when you consider that humans constitute the most important element in sports organization, sports activities managers want some expertise of why human beings behave in a single way or the other, so that they (sports activities managers) can have an impact on people to carry out precisely the way sports activities corporations find suited.

One potent device Sports this writer indicates that may be used to elicit Administration overall Management performance in athletes is motivation.

In his words, “Motivation is something needed in sports activities establishments to make employees carry out.
However, it has been a critical and a perplexing challenge for sports managers.” Awoyinfa further discusses improvement of motivational standards in sports activities employer; software of motivational theories to sports activities control; strategies of behavior modification, etc., on this Bankruptcy.

In chapters five to ten, the author beams his analytical searchlight on difficulty matters along with management strategies in sports corporation; the idea of sports activities employer; setting the layout in sports activities organization; the idea of planning in sports Management; making sports companies extra powerful in Nigeria and staffing in sports businesses.

Chapter 11 is based totally on communication techniques in sports corporation. In line with Awoyinfa Here, the communique is a crucial factor in any organizational effectiveness because businesses can not feature efficiently when communique skills are lacking among participants. “when you consider that communique is the moving spirit in an agency, its absence may additionally make firms standstill,” asserts this creator.
In chapters 12 to sixteen, Awoyinfa X-rays concepts including organizational changes and improvement in sports Administration; leadership in sports Management and control; Management and management of soccer as a educate; coaching human kinetics and Health Education in faculties and faculties; and corporation and Administration of schools at numerous levels of Education.

As regards mode of presentation, this text rankings a skip mark. As an example, the language is understandable and the thoughts are brilliantly articulated. The simplicity of the language is anticipated, given the author’s twin expert historical past as a lecturer and pastor. To make certain clean have a look at of the text on readers’ element, Awoyinfa highlights the targets of each Chapter at the start and ends with assessment/revision questions.

What is extra, he creatively embroiders the textual content with photographs (pages 50, 97, 317, 330, 338, 395, and so forth.) to decorate readers’ know-how through visible communication. Awoyinfa includes references on the cease of every Chapter to fulfill the instructional responsibility of source disclosure and provide readers possibilities to read extra. The inclusion of many references additionally confirms the depth of his research. His use of visible difference for the phrase “Modern-day Traits” in the title is emphatically innovative.

If there are chapters that clearly make this newsletter certified as a compendium of Contemporary solutions to the executive and management problems plaguing our sports activities improvement in Nigeria, they’re chapters four, eight, eleven and thirteen. This is because they talk motivation, making plans, communique, and management respectively.

Meanwhile, the thematically greatest Bankruptcy of all is Chapter four. The reality that It is consciously or unconsciously taken to be the best Bankruptcy unearths practical expression inside the deeper verbal exchange and cohesion among its situation depend on the one hand and the outer front cover’s allegorical visuals or metaphorical pics including intention publish, cyclists racing, a garden tennis participant poised for movement with her bat, sprinters competing and footballers struggling for ball possession, on the other hand. those are pix used for illustration in motivational discourse.

However, some errors are observed in this text. The errors are “Acknowledgement” (page iii), in preference to “Acknowledgements”; non-paragraphing of the natural first few paragraphs of “Preface”; “Loosing” (pages 396 and 404), rather than “Losing”, etc. these mistakes want to be corrected in the subsequent version.