Global Mobile Trends and Enablers: Current State and Future Outlook

The 12 months of 2011 turned into greater improvements and developments within the mobile area than ever before. With healthy boom fees recorded in 2011 and constructive predictions for the following few years, 2012 seems like the year of even more thrilling cellular trends. Many factors contributed to the worldwide cell application (app) adoption boom in 2011. Among them are the development of community technology, reduced cellular records utilization prices, elevated utilization of smartphones, restructuring of the sales-sharing styles, and a notably expanded full or partial subsidy of apps via cell marketing alternatives.

In line with the Mobile Stats and Facts 2011, of the world’s four billion mobile telephones, around 1.1 billion were smartphones. In Q1 2011, the global cellular smartphone marketplace ballooned with a 19.eight% boom rate yr-over-year because of a tremendous rise in cellphone shipments. As predicted via IDC’s Worldwide Mobile Cellphone Tracker, providers shipped 371.8 million gadgets in Q1 2011 compared to 310. five million devices in Q1 2010. In North America, the cell phone marketplace was stored front and middle by using Apple’s iPhone and HTC Thunderbolt, while in Western Europe, it was ruled in particular with the aid of new gadgets from HTC, Samsung, and Sony Ericsson.

On the global scale, Nokia took the main function regarding shipment volumes and marketplace share (despite the latter dropping from 34.7% to 29.2 % year-over-12 months), as observed by Samsung. Apple maintained its spot #4 on IDC’s Listing of Pinnacle’s five cellular providers. The breaking information of 2011 changed into the launch of the partnership between Nokia and Microsoft to regain floor misplaced to the iPhone and Android-primarily based gadgets. The brand new strategy of Symbian and MeeGo, Nokia’s present telephone working systems, may be progressively sidelined. Symbian is presently converted into a “franchise platform” simultaneously as “MeeGo will place extended emphasis on longer-term marketplace exploration of subsequent technology gadgets,” According to the organization assertion. However, Nokia expects to sell approximately 150 million extra Symbian devices in the future.


Concerning the overall cell utilization styles of 2011, sixty one% of human beings suggested the use of their mobile devices to play video games, 50% – to do a web search, forty – to get admission to social media, 36% – to study news, and 33% – for well-known leisure purposes. In 2011, over 0.33 of Fb’s six hundred million person base used Fb cellular apps, 50% of Twitter’s hundred sixty-five million consumer base used Twitter cellular, and over two hundred million YouTube perspectives happened daily on mobile gadgets. Standard, 30% of all telephone owners accessed their social media debts via cellular browsers in 2011.

In 2011, many big manufacturers started mixing mobile technologies with their commercial enterprise goals to boost their presence in at least one of the Top app stores. This has unfolded new horizons for already booming cell app markets and developing new venues for further marketplace improvement. Alternatively, most of these manufacturers did not intend to monetize their apps, and handiest used them as an ad as much as their emblem fairness. For 12 months, the Apple App Shop remained the overall chief and the “Save of preference” for both brands and users. Alternatively, the Android marketplace has received a huge ground with 50% of the worldwide brands who prefer to submit their apps to it all through 2011. The newly introduced Amazon App Store has gained 14% of the emblem cell apps’ publications in only 3 months.

The sector cell app market was envisioned at $6.eight billion in 2011, In line with Markets & Markets, a US-primarily based studies company. It is predicted to develop steadily to reach $25 billion over the subsequent 4 years, with the Apple App Shop accounting for 20.5% of the total revenues. In step with iSuppli, an IHS-owned market research company, the collective revenues from Apple, Google, Nokia, and Blackberry app shops grew around 78% in 2011 from 2009 and are predicted to attain $eight. Three billion in 2014.

In 2011, Apple held the principal mobile app Trends market share in phrases of Outlook’s revenue.

But, regarding cellular app downloads, Android outpaced Apple, In line with the records from ABI studies.

8 Traits That dominated the worldwide cell market In 2011

1. Close to Area Communications (NFC) Era

In 2011, Sprint Nextel joined forces with a spread of handset makers and Generation companies to implement NFC payment systems. Google used VeriFone structures and ViVOtech software to examine the carrier in 5 US cities. The Google NFC-enabled services allowed customers with especially ready phones going for walks on Google’s Android OS to pay for items and redeem coupons with their handsets at NFC-ready cash registers.

2. iPhone 4S

Many expected Apple to introduce its next iPhone 5 technology at the 2011 “Permit’s Communicate iPhone” event. Instead, Apple unveiled its iPhone 4S, the “smartest” phone ever. Equipped with an 8-megapixel digicam, iCloud competencies, and Sprint network access, it comes with effective voice reputation software and revolutionary capabilities. Apple is said to have offered over four million iPhone 4S gadgets only 3 days after the professional release.

3. QR Codes

In virtual and print advertising campaigns, 2011 became the year of massive use of two-dimensional brief response (QR) codes. While a coded photograph is captured by a mobile tool or a tablet, the consumer receives instant access to many brand/product facts. With QR codes, corporations are more likely to attain their target market and stakeholders.

4. expanded cell gaming

games were the most popular kind of app Among cellphone customers in 2011. In step with the cutting-edge Record by way of Nielsen, an Ultimate year, many phone proprietors had been ready to really pay for cell video games – greater than they would bear for any other app class

5. The Cloud

In 2011, Apple added its relatively-expected iCloud carrier, which permits storing songs, pix, apps, and more and pushing them robotically to all users’ devices through wireless Technology. Google launched a comparable music Cloud carrier, allowing users to add music libraries and flow them from each cell device and PC. With these and different Cloud offerings available, extra mobile apps are predicted to be transported to the Cloud shortly. They might be accessed and achieved directly from the Cloud via a cellular internet browser interface. To facilitate this modification, numerous technologies are already used. For example, HTML5 allows caching on the handset and keeps away from fluctuations in community service transport. Additionally, in 2011, some carriers of cell solutions incorporated mobile browsers to permit direct entry to apps from the writer’s website and eliminate traveling app stores. Both app builders and publishers can now engage immediately without the involvement of / sharing income with any 0.33-birthday party app stores.

6. 4G technology

In 2011, every cell carrier announced its plans to replace its networks with numerous faster cellular statistics technologies consisting of HSDPA, HSPA+, and 3GPP LTE. The carriers’ funding in higher speeds and higher bandwidth will assist the industry in keeping up with the exploding demand for cellular Internet at some stage in 2012. A tremendous majority of cellular devices already shipped in 2012 are 4G-enabled, even though they still surely connect to 3G and Side networks.

7. Augmented fact

Augmented reality (AR) refers to adding a laptop-assisted contextual layer of points over the real world, growing a stronger or more augmented reality. Even though distinct forms of AR, inclusive of head-hooked-up shows, have been around for over 30 years, in 2010 and 2011, AR evolved from being a cool gadget at the outer edge of visualization and pix technology to an important player inside the Era panorama due to the elevated bandwidth and adoption of smartphones. AR proliferates swiftly into diverse domains from education to tourism/traveling to video manufacturing and so on. Many AR apps and Layar use GPS positioning and geo-tagging to annotate existing areas with an overlay of records and 3-D photos and characters.

8. mobile advertising and marketing

Stephanie Baghdassarian, studies Director at Gartner, states, “Cellular marketing is now identified as a possibility for brands, advertisers, and publishers to interact with purchasers in a focused and contextual way, improving returns.” In 2011, cell advertising and marketing budgets were set to grow fairly throughout the numerous categories and areas. The global cellular ads marketplace generated around $three. Three billion in 2011, greater than double the $1.6 billion generated in 2010. Cell Marketplace Expectancies For 2012

In 2012, we can possibly see the following:

– expanded investments in NFC Technology throughout handset makers and vendors

– Improved in-app billing security

– greater location primarily based cell trade solutions allowing customers to check in to a shop to alert a retailer of their presence or to feature objects to a purchasing cart absolutely through taking their image or their bar codes picture in the bodily Keep

– LTE 4G as a mainstream Era in North The united states and Western Europe

– iPads and tablets continuing to update Desktops as a commercial enterprise tool of desire

Apple iPad 3 and long-awaited iPhone 5 with more advantageous functionalities accommodating the high-speed LTE community and NFC Era

– enhanced social sharing as a result of the smartphone boom

– Prolonged cellular seeks to permit customers to interact with consequences consisting of placing an order at once from the cellular cellphone, reserving a ticket, or creating a motel reservation

– Gamification is the final manner of engaging a brand new generation of customers focused on converting their regular reviews into game-like pastimes

– more object recognition (OR) apps permitting users to track their environment for precise gadgets of interest

– extra unified conversation (UC) customers for mobile immediately messaging provided via over-the-pinnacle service carriers together with Skype

– more powerful cellular email answers through a series of Generation enhancements allowing low-fee cellular extensions to existing offerings (Gartner expects cellular customers to account for 10.6% of the worldwide cellular person base via 2014)

– greater corporations growing a strategic method closer to their mobile service delivery and differentiation (smartphones vs. capsules)

– pill trade (T-trade) and e-wallet as new buzzwords

Strategic partnerships between cell vendors and famous video carriers like YouTube or Vimeo to allow customers to duplicate their online behaviors on their cellular gadgets